While the Lion City is a fascinating Multicultural entity, the Indian Diaspora within
it is vastly diverse. One can catch snippets of Tamil, Telugu, Malayalam, Punjabi,
Sindhi and a cornucopia of other Indian Languages on an average walk down the
streets of Singapore. From generations that can be traced back to centuries, to the
recently migrated, the Indian community here, especially the Tamils are
multi-layered.
Although we have been co existing with the native people of Singapore, there is a
communication gap created by cultural differences, language and identities. Business
has been flourishing but the chasm between the clientele and the brand ever widens,
sans clarity in communications. Challenge Advertising Pte Ltd helps brands build
insightful communication strategies to bridge this gap between the Tamil community
and the rest of Singapore. We effectively guide our clients onto the right
platforms, with culturally relatable content to their targeted customers.
It was Dr. Sakthivel’s passion to bridge the gap!
